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Conversations with Yourself

Conversations With Yourself, by Sanlam, is a series of films and digital content that centers around one man at six different ages as he chats candidly with his “other selves” about the life he’s lived. We used our character to tap into the mindset of each age and created scenarios that many audiences could relate to in order to land the importance of making the right financial decisions.

By designing a dynamic campaign website for desktop and mobile, we transformed the conversation into an interactive and visually appealing, but still product-driven space.

We created online videos, programmatic banners and social media posts to move consumers through the conversion funnel, from engaging branded content to product-based advertising through remarketing.

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